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Product Marketing Director

Tel Aviv

About The Position

Who are we?

Argus Cyber Security is a global leader in the automotive cyber security industry. We protect drivers & manufacturers from cyber attacks on their vehicles. We use top notch technology & have several products for inside & outside the car. Our growing team is built of talented thinkers and we are always looking for more!

Why Argus?

  • You can be part of a leading company in the automotive industry
  • You can help save lives
  • You can work with cool challenging technology
  • You can make an impact & help change the world

Responsibilities:

  • Create programs to support the sales cycle such as sales kits, as well as programs to support demand generation assets and activities such as webinars, videos, blogs etc.
  • Continuously analyze market trends and competitive positioning to inform messaging, go-to-market campaign themes, and content development 
  • Be the go to person on the competitive landscape and prepare timely competitive positioning documents and presentations for management and sales
  • Plan and execute thought leadership activities to illustrate Argus’ position as a trusted partner in the automotive cyber security space 
  • Manage and execute sales-enablement and knowledge transfer activities including sales training and new product launches
  • Work closely with global sales teams to align sales enablement activities with regional needs
  • Identify and ensure Argus is awarded key global speaking and award opportunities that highlight Argus’ technical competence. 
  • Partner closely with product management to develop unique value propositions, map buyer persona needs to existing product capabilities, and align messaging 
  • Manage product/solution launches in collaboration with demand generation, communications, and product management – ensuring key product & technical marketing deliverables are executed on time with high-quality
  • Act as a subject matter expert with customers, partners, media, and analysts at tradeshows and events
  • Initiate and own all joint marketing activities - from messaging to execution

 

Requirements

  • 5+ years of experience in technical product marketing role 
  • Cyber security background is a key advantage. You need to be able to demo the product  
  • Ability to develop compelling messaging and sharp positioning
  • Demonstrated ability to develop content – technical and thought leadership – from blogs, to sales presentations, webinars, e-books, analysts reports.  
  • Demonstrated ability to translate technical concepts into value-based messaging that resonates with both business and technical audiences
  • Hands-on, self-motivated and a proactive self-starter.
  • Excellent written English and verbal communication skills - a MUST
  • You have a passion for building product marketing campaigns that generate and accelerate sales pipeline. 
  • Results driven and a team player

Apply for this position